L'Oréal : 100 years of beauty

To mark their centenary, L’Oréal, global leader in the cosmetics industry, held their “Inspiration Paris” symposium, an event aimed at large international hair salon chains. 3,800 hairdressers and journalists from over 70 countries attended an extravaganza on the history of L’Oréal at the Zenith concert hall in Paris. ETC oversaw the video projection onto the three screens on stage, as well as the recording of the event, whose images were also transmitted live onto the screens.

Production : Market Place
Artistic direction : Omar Barmada