Peugeot launches its new logo

in

Peugeot started off the year 2010 by revealing a new logo and slogan, as well as its latest products to its sales force and the media over three days at the Dock Pullman event hall near Paris. Celebrating its 200th anniversary, the French automobile constructor presented its delegates with a convention and exhibition for which ETC was responsible for the installation of image transmission equipment and multimedia control.

Production: Euro RSCG
Artistic direction: Alexandre Mostras

  • Installation of a 30K lumens video projector to create images with a relief effect onto a mobile cage measuring 13 x 3 x 4 m, covered in a double-gauze. The projected images followed the mobile cage’s movement in perfect synchronisation thanks to control via Onlyview.
  • Two 20K lumens video projectors covered the stage floor with images and patterns.
  • Onlyview handled all of the shows content, not only for the video projection, but also for the giant LED wall encircling the sides and back of the stage. In the exhibition hall, video images were displayed on several LCD screens.
  • In the exhibition hall, video images were displayed on several LCD screens.