"Adidas is all in"

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With the launch of its new advertising campaign, the “3-stripes” sportswear brand has initiated a new slogan, “Adidas is all in”. To mark the event and share passion and emotion, a show was organised at the Pharo Palace in Marseille which united sporting performances, a 3D projection spectacular and live DJ show with the likes of Cut Killer or Justice.
The show, viewed by a thousand spectators, including several of Adidas’ emblematic ambassadors, was transmitted live on the brand’s Facebook page.
ETC was entrusted with enveloping the monument’s volumes in 3D images, thus covering the façade, advances and returns of the palace’s side facing the park.

Agency: FullSIX
Production: Wizz design
Image creation: Superbien

  • Installation of 11 x 20K lumens video projectors to cover the palace.
  • Programming and playback via ETC’s control system, Onlyview, with synchronisation to the show’s soundtrack.
See video