Shanghai World Expo: Paris Île-de-France Pavilion

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It’s the very first time that Paris / Île-de-France has presented a pavilion at a World Expo. The pavilion is a showcase of the region’s innovations in terms of sustainable development, and carries the theme of “A river, a territory, a lifestyle.” The centrepiece of the Pavilion is a giant river (evoking the Seine) which traverses the building. The river is composed of a 4m wide by 80m long undulating ribbon with 2 loops reaching 6.40m high. This attraction is entirely realised using video projection, installed and implemented by ETC.

Contracting owner: Association Paris Île-de-France Expo 2010 Shanghai
Scenic design: Jean-Jacques Bravo, Mostra Agency

  • Supply, installation and implementation of 29 x 10K lumens HD video projectors.
  • Study and realisation of the projection installation plan to determine the ideal placement of the machines all along the ribbon, without having the visitors creating shadows on the screen.
  • Programming and playback of the show via Onlyview, as well as the image distortion correction to precisely follow the projected ribbon’s curves.
  • Installation of the Pavilion’s audio system and LED screens to display videos illustrating the sustainable development theme.
See video